The automotive industry is amongst the leaders in search engine marketing. Search engine marketing is very important for businesses, as the automotive industry is hyper competitive and multi-faceted.Competitive AdvantageAccording to a 2008 iprospect research study, 39% of search engine users believe that company websites that appear in top search results are the leaders in their field. Therefore, the effective utilization of search engine marketing gives a competitive advantage to automotive businesses. Search engine marketing is most helpful in intense competitive business like the automotive industry. By effectively using search engine marketing services like search engine optimization, Pay per click, and local search marketing, it is possible for automotive businesses to get ahead of the competition.Local Search Marketing:‘Local Search’ is method of